3 Things to Know Before You Buy a Domain Name

domain-nameWhether you are beginning a new business or expanding your business that has existed for a long time, one of the most important things that you can do is to have a website. When you have a website that is informative, easy to navigate, and easy to find, it is likely that you will see your business expand. Of course, there are a number of things that you need to do in order to help drive traffic to your website. With the changes that have been made to Google algorithms over the past few years, it is more important than ever that you strategically develop your website. A successful internet business begins with a good domain name for your website. As you prepare to purchase your domain name, there are several things that you should understand.

Keyword Research

When you choose your domain name, one of the first things that you should do is to find a phrase that is popular and available. There are a number of internet tools that allow you to compare the search engine visibility of different keywords. By choosing a good keyword as your domain name, you make your site easier to find. In some cases, you may want to use the name of your company. In other cases, choosing a specific and focused keyword allows you to narrow the focus of the content on your website and attracts people who are actually interested in the products or services that you sell.

Top-level Domain

When you buy a domain name, you will usually have the option of choosing the ending of your domain name. By selecting a suitable top-level domain, you make your website easier to find through search engines and you convey a little bit of information to potential visitors to your site. Usually, a .com top-level domain is considered to be the most prestigious and professional. Choosing .org, .biz, .edu, or .net can impact the way that people perceive your website. For example, .org is associated with nonprofit organizations, .edu is associated with schools, and .biz is often associated with illegitimate companies or scammers (although this may or may not be the case).

Background Check

If you create a domain name that has never been used before, you have the advantage of creating a complete website identity without having to worry about the past. As time goes on, more and more domain brokers are selling used domain names. Before buying your domain, find out how the URL has been used in the past. Make sure that the name hasn’t previously been associated with questionable or dangerous content such as pornography, hate, violence, or drugs. Check to make sure that there aren’t any negative backlinks that come into your site. You can also check to see if your URL has been blacklisted. When you carefully check the background of a potential domain name, you can avoid purchasing one that will end up flopping because of its history.

Choosing a domain name that is relevant and specific to your business can make a huge difference in profitability. These three basic steps can help you prepare to choose a great domain name.